“As someone who is not a morning person at all, Sanrio’s Gudetama (ぐでたま) – The Lazy Egg – is (I say this without a hint of irony) my spirit animal. This is me, in the morning, rolling over in my blankets, saying “Go away!” and hitting snooze for the umpteenth time:
Sanrio’s characters are adorable across the board, but there’s something about Gudetama’s distinct lack of chipperness that’s struck a chord. It was only introduced in 2013, but it’s already inspired a cartoon series with over 500 episodes, cafes in Japan andHong Kong, and even make-up collaborations, like the 2016 Holika Holika Lazy & Easy Collection, which now includes skincare products as well. Gudetama is also part of a limited edition lineup of eyeliners, created as part of a partnership betweenMSH Labo (They have a tagline that reads KILLER BEAUTY, which I love), and Sanrio.
The five-shade collection that launched in late July 2016, features five (Well, technically six) of Sanrio’s most popular characters: Hello Kitty fronts the eye-catching Burgundy Brown, My Melody a girly and sweet Pink Brown, Gudetama is the peachy-toned Noble Brown, Pompompurin a caramel-hued Dark Brown, and Little Twin Stars a pitch-perfect Rich Black.
My eyeliner Holy Grail was once L’Oreal’s Super Liner in Carbon Gloss, felt-tipped and unwieldy, but so lasting on my horrendously oily eyelids, which tends to cause even the hardiest of liners to bleed three hours into wear. They stopped carrying it in Boots and Superdrug my third year of uni, and I haven’t been able to find it since. Currently, my eyeliner stash consists of Estee Lauder’s Double-Wear Stay In Place Gel Eyeliner in Stay Coffee (It doesn’t actually stay on my eyelids, so I’ve taken to using it as a brow gel. It’s going to last forever at this rate), as well as the FlowFushi Mote Liner in Brown Black.
I’ve been moving towards less harsh shades of eyeliner in recent years because I’m no longer 15 and emo, but it wasn’t till Wonect shipped over the Noble Brown Love Liner that I’ve tried something quite so light. Used for tight-lining, it’s absolutely extraordinary thanks to the exquisitely tapered brush: just 0.1 mm thick for better precision. The Gudetama Noble Brown is also very natural looking, and great for subtle days where you want that “no makeup” look, but the quick-dry formula also means that in no time at all, you can build and build for more drama if you need it.
I haven’t cried once during a movie this month (Ok, I teared a bit during Bridget Jones’ Baby, but that’s because I miss London so much damn it. Also, there was no ugly crying, so it doesn’t count), so I designed an alternative test for the Gudetama Love Liner’s ability to withstand water and sweat: I went snorkeling with it on while in Hawaii.
Fine tip aside, the Love Liner itself is heftier than other liquid eyeliners, providing greater control that feels far more like a pencil than a brush. Whether you’re flicking on that perfect cat eye with great precision, or scribbling temporary tattoos onto your skin (I also drew fish, planets, and stars on my ankles), just give it a few shakes before using, and the formula glides on like a dream.
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